I led a small team of hybrid Project Managers/Digital Producers delivering work for both Old Navy and Gap clients.

We developed custom CMS-based websites, short-form video content and paid digital media extensions among other deliverables.

I was a cross-functional account leader, managing account operations, project scoping, budgeting, managing risks, escalations and more.

Old Navy “Estilos Robados”

  • In partnership with Telemundo, let’s create a choose your own adventure telenovela, where audience participation determines the story’s outcome based on their outfit choices for our main character. A first for Old Navy engaging directly with their Hispanic audience.

  • Multiple short-form videos. Splash page destination. Digital Banners. Digital OOH.

  • Project Management and Digital Production Lead. Vendor/partner liaise and management. Project scoping, budgeting, scheduling and overall management.

Gap “Stylestream”

  • To celebrate the Gap 1969 collection, let’s create a curated experience where content from different icons, partners and sources relevant to the world of fashion can be featured in a never-ending “Stylestream”.

  • Website with custom CMS. Various, curated Partner Content.

  • Project Management and Producetion Lead. Content Management and Authoring. Partner Management. Vendor Management. Project scoping, budgeting, scheduling, reporting and overall management.

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