I had the honor of leading hybrid Project Managers/Digital Producers on the Jordan Brand account over a 2+ year span.
The team directly produced, and project managed, integrated campaigns spanning web, social, short-form video content, photography and more.
As a cross-functional lead, I was responsible for team leadership, bi-monthly financial projections/reconciliations, account planning, client collaboration, process definition, account-level staffing, conflict resolution, risk mitigation, project scoping, budgeting, vendor/partner management and more.
“XX8 Days of Flight”
-
The launch of the Jordan XX8 coincided with Michael Jordan’s 50th birthday, so let’s truly make it a celebration of The Man himself, the history of his shoes and the culture the Brand has both inspired and embraced along the way for a full 28-days.
-
Daily, updateable website with custom CMS. Soundcloud integration and custom music from multi-award winning lyricists. Instagram integration and contest. Secret event invitations. Rich and standard banners.
-
Production and Project Management lead for all integrated deliverables. Scoping, scheduling and budget management for entire content creation and rollout. Content authoring. Cross-agency production lead with Wieden + Kennedy NYC on above the line and media buy.
Chris Paul “Riquickulous”
-
Chris Paul is ridiculously quick - #riquickulous. He’s so quick that it took one of the illest lyricists ever, Ghostface Killah, to describe how Chris does what he does in his CP3 VIIs.
Whenever CP3 made a play in a game, we had a corresponding clip ready for IG to engage our audience in real-time.
-
Jordan.com website experience, real-time social content production/rollout and rich/standard banners.
-
Project Management Lead and Digital-only producer. Project scoping, scheduling and budgeting across deliverables. Cross-agency collaborator with Wieden + Kennedy NYC
“Lift Off” with Blake Griffin”
-
Blake Griffin is the Mayor of Lob City, an all-around fun guy. Let’s create a digital experience where users can film themselves throwing lobs, composite their clips with a variety of Blake Griffin finishes, and share those “Lift Offs” across their social channels.
-
Website experience with custom CMS and rich/standard banners.
-
Project Management oversight and leadership. Project scoping, scheduling and budgeting across deliverables.
Project Management & Production Lead - Melo M9 Integrated Campaign
Program Manager - Jordan.com AEM Platform Migration
Project Management & Production Lead - Jordan XX8 Blacklight Invite
Program Manager - Tweet Tape Social Content and Product
Project Management & Production Lead - Footlocker In Store Animated Concept Video
Program Manager - Jordan Brand Classic Digital Stadium Content